At least seven Russian book publishers have suspended deliveries to the Wildberries marketplace following Ukrainian drone strikes on its warehouses, Kommersant reported, citing sources in publishing houses.
The comic and graphic novel publisher Boomkniga announced it was halting shipments to marketplaces, urging customers to buy books in independent bookstores or order through its own website. The publisher Alpaca said pre-orders on Wildberries should not be expected "in the foreseeable future."
The largest publisher, Eksmo, is switching to shipping books from its own warehouses under the FBS (Fulfillment by Seller) model. CEO Yevgeny Kapyev said on August 6 that this approach would become a priority, even though it increases costs. According to the report, Eksmo is also still calculating damage from the strikes on Wildberries warehouses.
MTS's Kion Stroki service confirmed it is seeing individual cases where independent publishers temporarily pause work with marketplaces, primarily due to revised terms for storage and promotion. Some publishers are shifting sales toward their own warehouses and "alternative distribution channels." Wildberries itself said partners, including book sellers, have begun adopting the FBS model, and the cost of shipping goods to pickup points under it has already been reduced. Sellers were also allowed to ship goods to "any sorting center in Russia, not necessarily the nearest one."
Ukraine has been attacking Wildberries logistics centers in Russia since mid-July. The total number of affected sellers and their losses remain unknown. According to Denis Vetrennikov, CEO of the seller-services ecosystem SellerDen, the figure could run to several hundred thousand entrepreneurs. Leading Data Insight analyst Sergei Semko (data as of August 3) estimated potential seller losses at roughly 215–280 billion rubles. Sources cited by The Bell said Wildberries' direct losses from the Ukrainian attacks could exceed 100 billion rubles.
Market participants surveyed by Kommersant predict that online book sales turnover could fall by 5–13% by year-end. In addition, publishers may raise prices on marketplaces due to higher costs. According to the Digital Development Ministry's 2025 report, the book industry's turnover rose 11% year-on-year, with marketplaces and e-books remaining "the main drivers of the book market."