Forbes cited leading analyst Sergei Semko of research agency Data Insight for the estimate, which he said does not include the aftermath of an attack on a Wildberries logistics center in the Vladimir region.

As of August 2, damage had affected 893,000 to 1.154 million square meters of warehouse space, Semko said, or 17.2–22.2% of the marketplace's publicly stated 5.2 million square meters of logistics infrastructure. By August 3, Ukrainian drones had struck at least 18 warehouses. The outlet Agentstvo calculated that the Vladimir warehouse was the 12th Wildberries facility hit among its 15 largest, and up to seven of them had not resumed operations.

The exact number of affected sellers is unknown. Denis Vetrennikov, CEO of seller service SellerDen, told Forbes the figure could be in the hundreds of thousands of entrepreneurs. Wildberries itself has not publicly assessed the scale of the damage, saying it would take about 30 days.

Sellers complain that the compensation procedure is unclear and they receive no explanations from the marketplace. Payments so far go only to small companies, and entrepreneurs say the amounts are too small. Wildberries founder Tatyana Kim called the complainers "panic-mongers" and said the company is not obliged to compensate losses because drone strikes are not an insured event. Ten days before the attacks began, Wildberries changed its offer, absolving itself of liability for goods lost due to drone strikes. On July 31, Kim said the company had already made two compensation payments, with nearly 100,000 small and medium business representatives in the second wave. Payment amounts were not disclosed.

Kim said the company is discussing support measures with the government. Kremlin spokesman Dmitry Peskov said authorities are in dialogue with Wildberries, but no decisions on aid have been made.