Wildberries stops showing sellers which warehouses hold their goods

Wildberries has stopped showing sellers a breakdown of their stock by specific Russian warehouses, the marketplace told them on August 14, according to the Telegram channel "Club of Marketplace Partners."

Information about specific logistics centers has disappeared from the warehouse map and from several analytical reports. Sellers can still see the total number of goods across all warehouses, but not their distribution by specific storage points. In the "Stock distribution by warehouse" block, instead of a detailed breakdown, sellers will see generalized columns "WB RF Warehouse" and "WB SGT RF Warehouse," as well as columns for warehouses outside Russia.

The company explained the change by the launch of a test mode for a new delivery scheme under the "WB Warehouse" model. Under this model, the seller hands goods over to a pickup point or sorting center, after which the marketplace distributes them independently among its facilities. The company also said that ceasing to publish specific facilities should "ensure additional security" for warehouses and the goods stored there.

The decision comes amid a series of drone strikes on the marketplace's logistics complexes. According to Reuters calculations, by August 10, about 20 Wildberries warehouses in various Russian regions had been hit. One of the major attacks occurred on the night of August 4, when drones targeted facilities in the Moscow, Leningrad, and Tver regions. In Chekhov, Moscow region, five people were killed and ten injured, a fire broke out at a warehouse in Krasny Bor, and a wall was damaged at a logistics center in Emmaus.

Vladimir Zelensky explained the strikes by saying the logistics centers were "involved in supplying the Russian army with components for drones, navigation equipment, and gear." Wildberries promised to "make payments" to sellers for goods lost in the attacks, without specifying the calculation method or timeline. Seller losses were estimated at 215–280 billion rubles, while by the end of July the company publicly reported paying more than 40 million rubles to those affected.

In late July, Wildberries also removed some tags that allowed military goods to be found on the marketplace, including "Equipment for the SMO" and "Gear for the SMO." The goods themselves continued to be sold and could be found via other search queries.