Leading analyst at Data Insight, Sergei Semko, told Forbes that restoring Wildberries' warehouses and infrastructure after drone attacks would cost 147–223 billion rubles. If full demolition, waste removal, and land reclamation are required, costs could rise to 169–278.9 billion rubles.
Semko estimates sellers' losses at 445–507.8 billion rubles, bringing the total potential damage to Wildberries and its sellers to 600–800 billion rubles. These figures are preliminary; the company says inventory at affected warehouses is still ongoing.
Margarita Evstigneeva, head of the Association of Suppliers of Goods for Trade on Electronic Platforms (APTEH), gives a higher estimate—for sellers alone, excluding Wildberries' costs. She says more than 400,000 sellers were affected by the strikes, with total losses including lost profits reaching 600–700 billion rubles, while the cost of burned goods is 200–300 billion rubles. Evstigneeva notes that many sellers lost up to 95% of their stock.
Evstigneeva also told Forbes that Wildberries paid small sellers an average of 2,000–30,000 rubles, which, she says, covered less than 20% of their losses. The company, according to the APTEH head, considers the attacks a force majeure and circumstances of insurmountable force, with no further payments planned.
On July 30, Deputy Prime Minister Alexander Novak ordered the Ministry of Economic Development, the Ministry of Finance, the Federal Tax Service, and the Central Bank to develop support measures for affected businesses and report to the government by August 10. The deadline passed without publicly announced decisions. On August 10, the Central Bank recommended that banks not charge penalties to affected borrowers, not demand early loan repayment, and not raise rates. The Ministry of Finance and the Ministry of Economic Development only told Forbes they 'continue to work on' measures.
On August 12, a closed meeting of affected sellers, marketplaces, and officials took place in the State Duma. Andrei Svintsov, deputy chairman of the Duma committee on information policy, proposed freezing interest on sellers' loans, imposing a moratorium on their bankruptcies, and allowing free removal of goods from warehouses. These proposals, he said, will be sent to the government in the coming days.